First, the Heart, then the Mind.

There is one basic principle that anyone needs to know when it comes to leading people and organizations in Indonesia (which from my limited experience of working in the region also relevant for Southeast Asia). That principle is: engage people's hearts first, then their minds. Most Indonesians perceive their work and profession as an integrated part of their life. It's in the nation's culture to abdicate yourself for a cause -- hence, either an Indonesian will give you their